2017 was another challenging year for the Latin American Insurance market as the industry continues to be rocked by many natural disasters and uncertain political landscapes in some countries. FIDES El Salvador 2017, Reactions Miami 6th Annual Latin American Insurance and Reinsurance Forum and the 3th Miami Latin American Claims Forum were important networking and meeting points for the insurance industry. 2017 was …

Consumer Psychology and Neuromarketing offer essential knowledge for the successful sale of insurance and the detailed analysis of consumer behaviour. The application of the neurosciences to marketing allows for the analysis of desires, needs, experiences, feelings, memories, attention, perception, recall and motivations of people in greater detail. For the Latin American insurance market and the Miami insurance industry marketing usually …