In our last insurance marketing, neuromarketing & psycology article we learnt the importance of being “visual” and the importance of the “old brain”, the true decision-maker. How can you reach the old brain? This “part 2” article (based on the book “Neuromarketing” by Patrick Renvoisé and Christophe Morin) gives you the key to “unlocking” the deicsion-making process. According to the …