If you are not using LinkedIn as part of your Latin American Insurance industry sales process you are missing a great opportunity.
According to LinkedIn, almost 70 percent of the B2B buyer´s journey now occurs thought digital channels. Yes, also in Miami and also in the Latin American Insurance Industry.
LinkedIn is where Latin American Insurance related professionals have to invest more and more of their effort if they want to find prospects, influence decisions, and consistently beat their targets. The Miami Insurance Week, golf tournaments, cocktails and dinners are great but digital channels are absolutely necessary.
80 % of B2B social media leads come from LinkedIn and 1 in 2 of their members say that they are more likely to purchase from a company if they´ve engaged with it on LinkedIn. Think about it. 1 in 2. That is a lot!
According to LinkedIn…
“90% of decision makers say they never respond to cold outreach”
Apart of the “must do” like having a professional photo, powerful headline, summary, using media and other important things…
Do you know how you identify and filter your Latam Insurance Industry targets?
Are you using key words?
Have you created a referral?
Do you call contacts to action?
Do you engage with added value content?
Now that you know how important LinkedIn is for your sales… ask the below questions:
What is your biggest challenge with LinkedIn?
a) I do not know.
b) I do not mind as the Latin American Insurance Industry does not use LinkedIn.
c) Just to know what is going on out there. LinkedIn is “like Facebook”.
d) To use LinkedIn in a professional way, to engage with clients and to increase sales.
Who is your “perfect” insurance industry target?
- Where are they located? Miami? Colombia? London? Madrid?
- What is their role? Claims? Brokers? Loss adjusters?
- What is their seniority level? CEOs? VP? Claims Director? Managing Director?
The responses to those questions are just the beginning of your LinkedIn Selling strategic plan.
What if you could have the only daily plan for social selling 100% specialized in the Latin American Insurance Industry?