Insurance professional: Do you use the power of FREE? Are you rational? We love to be told we are smarter than we thought we were, but a DUKE professor of Psychology & Behavioral Economics, Dan Ariely demostrates that we are consistently irrational much of the time. Based on his observations and supported by findings from his innovative research, Dan has become an expert …

In our last insurance marketing, neuromarketing & psycology article we learnt the importance of being “visual” and the importance of the “old brain”, the true decision-maker. How can you reach the old brain? This “part 2” article (based on the book “Neuromarketing” by Patrick Renvoisé and Christophe Morin) gives you the key to “unlocking” the deicsion-making process. According to the …

Have you ever been in an insurance service sales situation where you were absolutely convinced you had the best solution for your prospect, but you still lost the deal? This time iNLIP recommends the book “Neuromarketing” by Patrick Renvoisé and Christophe Morin. We know the book since 2002 when it was published and it contains many interested ideas that have …

Consumer Psychology and Neuromarketing offer essential knowledge for the successful sale of insurance and the detailed analysis of consumer behaviour. The application of the neurosciences to marketing allows for the analysis of desires, needs, experiences, feelings, memories, attention, perception, recall and motivations of people in greater detail. For the Latin American insurance market and the Miami insurance industry marketing usually …